So, you’re currently an agency that has built a new website for your clients, or are delivering consistently great SEO or social media results, but something’s bugging you.

Your clients are interested in PPC, and whilst you don’t want to say no as it would mean losing additional revenue, you don’t have the expertise to do it yourself.

So, what do you do?

What are my options for offering PPC to my clients?

There are a few different routes you can go down to offer PPC to your clients, but really, we think only one is the sensible option (it’s option 3).

Option one – hire in-house PPC

The first option is to hire an in-house PPC specialist to do Google Ads in-house for your clients, but if you don’t have enough clients who want PPC, you could end up hiring someone to sit on their hands, as you don’t have enough work for them. If a PPC account is small, with a low budget, it may only take an hour or even less to manage per week and wouldn’t be worth the money.

Option two – freelancers

The second option would be to hire a freelancer, and whilst this can be a cheap route for ad-hoc work, they can be unreliable. The dangers of hiring a freelancer include time zone differences, and the fact that they may have too many clients, without any back office support or anyone to share the workload.

Option three – get a white label PPC partner

We may be slightly biased here, but partnering with a white label PPC agency, like The PPC People, is the best option for scaling your own agency. A good white label partner will act as an extension of your team and comes with the benefit of full back office support and confidentiality.

What is white label PPC?

To put it simply, white label PPC is the process of outsourcing Google Ads management of your client accounts to an expert PPC agency.

Think of white labelling like supermarket own-brand products; whilst on the face of it, it may look like Sainsbury’s makes biscuits, but Sainsbury’s actually contracts another company to do it for them.

This is exactly what you get when you partner with us. We’ll do all of the work and act as a silent partner, whilst you handle selling Google Ads services and communicating with your clients.

Why partner with the PPC people for white label Google Ads?

There are a wide variety of benefits to using a white label PPC agency, rather than hiring in-house or using freelancers.

1. Instantly expand your services

When you work with the PPC People, you can start advertising and selling Google Ads to existing and new clients immediately.

2. Instant access to an experienced team

Learning Google Ads, or building a team, takes time. Partnering with us means you’ll get instant access to an experienced team of PPC experts, without the headache of learning a new skill or hiring.

3. Reduce overhead costs

If you’re just starting to provide PPC to your clients, it’s likely not worth spending the money on an in-house team and all of the expense that comes with hiring, salaries and pensions.

4. Full sales support

Even if you know very little about Google Ads, you don’t have to worry, as we provide documents and sales training so you can sell PPC to your clients like you’re an expert.

5. We do the hard work, you take the credit

We’ll cover everything from intricate tracking setups, keyword research, writing ad copy, and sending you a report at the end of each month, which you can send to your client and take all of the credit for the amazing results.

What’s included in our white label PPC service?

At the PPC People, we’re experts in PPC and provide white label PPC services to agencies of varying sizes from small local marketing agencies, to international web design companies.

We do everything when it comes to managing your clients’ PPC accounts, allowing you to focus on what you’re best at.

Account audit

If your client has an existing Google Ads account, we’ll carry out a full account audit and provide recommendations based on our findings. This audit will help us determine whether we can optimise existing campaigns or if we need to start from scratch.

Full tracking setup

We’re experts with GA4, Google Tag Manager and Google Merchant Centre, so we can handle even the most complex conversion tracking setup to ensure accurate bid management, results and reporting.

Keyword research

We do full, in-depth keyword research to really get to the bottom of what your clients’ target demographic is searching for to find the services or products they offer.

Landing page optimisation

If we think the landing pages aren’t well-optimised for conversions, we will work on editing them or creating new ones, with clear CTAs.

Campaign & ad group setup

We’ll set up campaigns and ad groups based on your clients’ goals, whether that’s online sales or lead generation. We’ll handle everything, including setting bid strategies, adding assets, and writing ad copy.

Ongoing optimisations

Depending on the package that your client is signed up to, we’ll either optimise their Google Ads account once a week or once a fortnight. This will include checking the optimisation score, reviewing search terms, reviewing ad copy and adding negative keywords.

Reporting

At the start of each month, we’ll put together a comprehensive PPC report using your agency’s branding that you can send directly to your client. We’ll talk about the results, the work we’ve done over the month and any next steps.

Ready to expand your service offering?

We’re experts at providing white label PPC services to agencies, and we’d love to help you start selling PPC and increasing your revenue. Ready to get started? Get in touch today.