What to look for in a white label PPC agency

Offering your clients more services is a great way to grow your agency and also help your clients grow, but if you don’t have expertise in PPC it’s likely that you’re looking into white label PPC services.

There are a lot of white label agencies out there, including us, so finding a white label partner that works in a way that works for you can be difficult.

You’ll spend a lot of time researching white label PPC agencies before making a decision, and if you’ve never worked with a white label partner before, you might not know what to look for.

Luckily for you, we’ve come up with a guide on what to look for in a white label PPC agency based on how we work.

1. Expertise

The white label PPC agency you choose will be managing your clients’ ads on your behalf, so you need to make sure they’re experts as their success or failure is in your name.

This means you need to be confident in what they’re doing. You’ll need to ensure they’re Google Partners, ask to see case studies and even ask for a review of how your clients’ PPC account is running right now.

At the PPC People, we’re more than happy to show you our certifications, we have case studies on our website and will do a PPC audit and review automatically before we get started.

2. Confidentiality

When choosing a white label Google Ads agency, in most cases, you need a partner who will work completely in the background as if it’s you doing the work for your own client.

At The PPC People, we work completely in the background, ensuring that you are the main point of contact.

Of course, we do have packages where we can be your clients’ point of contact, working on your behalf if you’d prefer to hand us the reins, but we will never respond as The PPC People, only as your agency.

3. Transparency

When you use a white label PPC agency, your reputation is in our hands as we are acting on your behalf.

This is why we’re always completely transparent about what’s happening within your clients’ accounts and what we’ve worked on, providing a full report and analysis at the start of each month.

4. Clear Communication

Having to talk to an account manager who’s not actually working on client accounts can be a nightmare and cause delays. With The PPC People, whilst you will have a central point of contact in your Customer Success Manager, you will also have direct contact with the team member who is working on each of your client accounts.

A white label agency should provide you with a dedicated account manager who can help you with any queries about the account or changes your client needs to make.

At the PPC People, we have an in-house team and can guarantee that you’ll have a single point of contact who will respond within one working day.

5. Flexibility

You need a white label partner who can be flexible, helping you and your clients scale, without tying you into a long-term contract.

At The PPC People, we pride ourselves on being flexible for both our own clients and our white label partners. After our initial 3 month proof of concept period, you’re free to cancel, or move up or down a package depending on your needs.

6. Clear pricing structure

Some white label PPC agencies have complex pricing structures that depend on ad spend or revenue, which is frankly unnecessary. What you need is simplicity.

At The PPC People, our prices are flat. We’ll never increase them without telling you in advance, so you’ll know exactly what your invoice is in any given month, and therefore you’ll know what to promise and invoice your clients.

Why choose The PPC People

For all of the above reasons! We want to keep things simple for you and your clients, because by keeping things simple it allows us to provide you with the best possible service, helping you retain clients and increase your revenue.

Ready to get started? Get in touch with us or book a meeting today.