What is Nano Banana in Google Ads?

Introducing Nano Banana, Google’s most innovative image generation model

If you use Google Gemini, work in marketing or have any interest in the world of AI, you’ll likely have read something about “Nano Banana” recently, and no it’s not a new super fruit.

As AI continues to dominate marketing and our everyday lives, AI has become more than just a fun tool you can ask questions to; it has become a fundamental and helpful tool.

One innovation in this space is Google Gemini’s new Nano Banana.

What exactly is Nano Banana?

Nano Banana was once the internal codename for Gemini 2.5 Flash Image and was leaked online earlier this year. When Google launched it, they thought they might as well use it officially because let’s face it, many people will use anything with a slightly funky and cool name.

Essentially, Nano Banana is the next generation of generative image tools and is designed for speed and efficiency, especially within Google’s own ecosystem, which includes Google Search and Google Ads.

It allows you to create, edit and transform images using the power of Gemini AI.

Some of Nano Banana’s features include:

Generating realistic images

Using just a text prompt, you can use Nano Banana to generate realistic images that are free to use commercially.

Edit images

Nano Banana can do almost anything to images, including adding or removing objects and changing colours, without editing the scene.

Visualisation

You can create infographics, mockups to send to a client or even use them to create logos and brand identity.

Create images in specific formats

Whether you need an image in the perfect dimensions for YouTube, Google Ads or Instagram, you can create dynamic images that work on each platform.

How Nano Banana works in Google Ads

Google has integrated Nano Banana directly into Google Ads, so you can make edits directly within the Google Ads Asset Studio.

Editing directly in Google Ads via text

Instead of downloading an image, uploading it into a platform like Canva, editing and downloading, you can now simply import the image into Google Ads and tell it what you want it to do.

So, if you want to change the background of a product from a standard white lightbox to it sitting on a dining room table, you can tell Nano Banana to do that.

Image consistency

With older image generation models, the more edits you asked for, the more the subject matter would morph. This is not the case with Nano Banana, as it is able to recognise the focal point of the image and change everything around it whilst leaving the main subject the same.

Advanced text rendering

Previously, AI image generation models struggled to write legible text on images, but Nano Banana has changed that. If you need to add text to your Google Ads Assets, Nano Banana can do this effortlessly and is fully legible. You can even tell it which Google font you want it to use.

Should you be using Nano Banana?

We’d say yes, but with caution. Whilst Nano Banana is arguably the most advanced AI image generation platform, as with any AI technology it is not absolutely perfect and needs some level of manual checking before you put anything live.

If you want to work with a PPC agency with a proven track record and that knows how to leverage generative AI technology like Nano Banana to your advantage, please get in touch.