AI Ads
At The PPC People, we like to think we’re ahead of the curve. As early adopters of technology, we want to be ready to help our clients adopt AI Ads such as those from ChatGPT, Gemini, Perplexity and Claude, on the day they become available.
We’ve been helping our clients advertise on Google Ads for more than 15 years, and now we’re ready to help with AI Ads.
AI is everywhere right now, with multiple AI engines gaining popularity over the last couple of years. Ask anyone and they’ll have an opinion on which they prefer, whether that’s ChatGPT, Gemini or Microsoft Copilot. Whilst search engines are still king, AI is where many users are now going to gather ideas or get information quickly, so advertising using AI needs to be a priority for businesses of all sizes.
We’ve helped hundreds of businesses in a wide range of industries increase their website traffic, lead-flow and sales.
Our in-house team of Digital Ad experts have years of experience in managing PPC campaigns, which has made them ready to run AI Ads.
When we manage your AI ads, our sole focus is to deliver real results that are profitable for your business.
As with our PPC services, you will have full access to your AI ads we operate with complete transparency, from our pricing to our day-to-day AI ads management and reporting.
We don’t tie you into a long-term contract, we let our results speak for themselves, so our objective is to keep impressing you month after month.
Much like Google Performance Max campaigns, we expect AI Ads on ChatGPT to work by utilising intent-based targeting rather than specific keywords. We will select search themes based on the specific products and services you want to advertise, which will allow ads to show in conversations with users within the AI chat. This means that users won’t have to know exactly what they’re looking for to be shown an ad.
As with all major ad platforms like Google Ads and Meta, we will hopefully also be able to target users by location, which can be as broad or as granular as you’d like. For example, if you sell products online across the UK, we can target the whole of the UK, but if you offer a more localised service, we can drill down to the county or city.
Whilst your ads will display on AI platforms, we still believe the content needs a human touch, which is why we’ll carefully handcraft all of your ads. It looks like AI Ads on ChatGPT will be text and shopping ads to begin with, which will appear at the bottom of the response, but other formats will likely be available in the future.
The AI ads that users see on ChatGPT & Gemini will direct to a landing page that will allow them to submit a form, give you a call, or make a purchase, depending on your campaign goals. We will complete full conversion tracking ahead of getting your campaigns running, to ensure we’re tracking everything.
At the start of each month, we’ll provide you with a full report on the previous month of AI ads, ensuring you know exactly what you’re spending, how many people saw and clicked on your ads, and how many users converted, in as much detail as each platform allows. We offer a full analysis of your AI ads so you will know what we’ve worked on, and what our future plans are.
Google Partner Agency
Book a 30-minute call with one of our Google-Certified marketers to explore how Ads can benefit your business.
Book your appointmentIf you need help boosting your revenue online, then get in touch with us today for a free consultation, because we are the PPC people.
Call Us: 01206 625 610 Email Us: hello@theppcpeople.co.uk