Google Partner Agency

Grow your law firm with expert Google Ads Management

Our UK-based team is vastly experienced at delivering sustained business growth through Google Ads management for law firms.

2 images of The PPC People team surrounded by Google Partner logos

2 lawyers discussing at a desk in front of an open laptop

Leading Google Ads agency

We’ve been helping our clients grow their law firms through Google Ads for over 15 years through our expert Google Ads management.

Choose your plan

Why choose the PPC people?

We’ve helped law farms from a wide range of disciplines achieve real, tangible results through our carefully crafted Google Ads strategies.

Results-driven strategy

We’re not interested in vanity metrics like impressions or clicks, our sole purpose is to deliver real, high-quality enquiries that result in instruction.

Google certified marketers

Our in-house team of experts are trained and qualified in all areas of Google Ads management, so your account is in safe hands.

Full transparancy

We think it’s vital that you have full visibility over our work which is why our pricing is transparent and you retain full account access.

No long term contracts

We don’t insist on long-term contracts; we let our results speak for themselves. Our only primary goal is to deliver results, month after month.

2 lawyers at a desk going through a legal document

Is Google Ads Right for Law Firms?

We’ve delivered great results for law firms across various disciplines throughout the UK and worldwide. We’ve worked with immigration lawyers, injury-claims solicitors, legal debt recovery firms, conveyancers and more to deliver a steady stream of high-quality enquiries that lead to instruction.

Choose your plan

google search ads results on mobile phone screen

Reaching Clients At The Right Time

Google Ads is arguably the best form of digital marketing for law firms due to the targeting options available. Our team is highly experienced in using Google Search Ads to ensure you appear in front of potential clients at their exact moment of need when they are already researching or actively showing intent to instruct a solicitor.

Choose your plan

Free account review

Unlock the power of PPC with a free account review

If you're struggling with your Google Ads, we can help. Get started with a free account review from one of our expert account strategists.

Simply fill in the form, we'll send you an access request and once accepted we'll have a manual audit from one of our PPC experts in your inbox within 1-2 working days!

Proven Google Search Ads Growth

PPC People have consistently delivered amazing results with Google Ads management for Law firms across the UK.

Consistent five-year growth

Through the testing of various of landing pages, adjusting ad copy and continuous account optimisation, we have helped our client consistently deliver results over the past five years.

Bankfield Heath

UK immigration solicitor

Read the case study

270% increase in revenue

Our team delivered sustained growth for the client through a series of new campaigns, broadening their location targeting to high-net-worth areas, overseas. This campaign was subsequently shortlisted at the UK Search Awards in the travel and tourism category.

iChauffeur

London chauffeur service

Read the case study

Lady in a chauffeur driven car on her phone

What our clients say

Take a look at some reviews from our legal industry clients.

“I engaged them to manage my Google Ads campaigns. I am very happy with them. They are responsive and will act upon requests in a timely management. Most importantly, the website generate a lot of business for me"

George Lake

Blue Lake Law

“We've been nothing but impressed with the experience of working with The PPC People. From the onboarding through to delivering on AdWords campaigns. They are a great agency, doing great work, and I would thoroughly recommend them to anyone looking for more from your paid ads campaigns."

Alex Faiers

Recsites

"Have been working with The PPC People who took over from my previous PPC agency (who sadly were not very responsive) - I have had a great experience with them, and they improved all metrics on my account. And all delivered at a reasonable price."

Lee Ramsingh

Better Technology

Delivering Quantifiable Results

We understand that your marketing has to work, which is why our team ensure accurate tracking is in place, recording key data to help you justify your ad spend. That data is also used to assist in our decision-making and improve our algorithm-based bidding.

Choose your plan

google search ads results on desktop mockup

Proven Google Ads management

We know the law firms inside our and have proven experience managing a variety of Google Ads campaigns for law firms from US visas to conveyancing.

Choose your plan

Our search services

We offer a variety of Google Ads campaign types to our law firm clients including search and Performance Max ads.

google search ad results on a mobile phone screen

Google Ads

Google search ads

There’s a lot more to search PPC than just paying handsomely to sit at the top of the results page. Using our insider knowledge of the search industry we will get you in front of your target audience, at a cost that provides you with an excellent return on investment. Not only that but we will help you ensure your ads and your website are ready to turn them into paying customers.

Google Display Network

Google display ads

Sometimes you may want to proactively reach new or existing customers, even when they aren’t directly looking for your products or services. That is where display advertising comes in. We’re great at finding your existing customers as well as potential new ones, and we’re equally as good at knowing what to show them in order to get them spending money with you.

Google Shopping

Google shopping ads

Google shopping is one of the most effective forms of online marketing if you sell your products online. By the time you have paid for a click, the customer already knows what your product is, what it looks like and what it costs. We can help you get your products onto Google shopping and then maximise sales by ensuring that they are fully optimised for conversion.

Google PMax

Google PMax ads

Running ads across search, shopping and display can be a powerful tool, and PMax gives you the ability to do all of that in a single campaign. Whether you are selling products or advertising services online, our team can help you harness the full power of Google’s advertising arsenal maximising ai bidding strategies and delivering tangible results for your business.

Choose your plan