Google Partner Agency

Enrol more pupils with expert Google Ads Management

We’re a UK-based, leading Google Ads management agency with extensive experience running PPC campaigns for the private education sector.

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Leading Google Ads agency

For over 15 years, we’ve been working with private educational institutions to help them generate more course sign-ups and enrol more pupils with expert Google Ads management.

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Why choose the PPC people?

We understand the education sector and how to structure our campaigns so that they reach users who are more likely to convert. With our meticulous keyword research, engaging ad copy and landing page optimisation, we’ve delivered results for education providers time and time again.

Results-driven strategy

Our primary goal is to generate real, high-quality enquiries that lead to meaningful student enrollments. We’re not interested in vanity metrics like impressions and clicks, what truly matters to us is helping educational institutions enrol engaged students, ready to take the next step in their education journey.

Google certified marketers

As a Google Partner agency, our in-house team is fully trained and qualified in all areas of Google Ads. Rest assured your account is in safe hands with us.

Full transparancy

We think it’s vital that you retain full ownership of your Google Ads so that you can maintain full visibility over our work.

No long term contracts

We believe in earning your trust with results, not long-term contracts. Our goal is to deliver measurable results, month after month.

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Is Google Ads right for the education sector?

We’ve worked closely with a variety of businesses within the education sector from a leading provider of personal training courses to a national swimming school, helping them to consistently generate new, high-quality leads and sign-ups.

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Reaching Clients At The Right Time

Thanks to its powerful targeting options, a well-managed Google Ads campaign can be an effective form of digital marketing for educational institutions. Our team of PPC experts are experienced in using Google Ads campaigns to ensure your institution appears in front of prospective students at the exact moment they are actively showing intent to enrol.

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Free account review

Unlock the power of PPC with a free account review

If you're struggling with your Google Ads, we can help. Get started with a free account review from one of our expert account strategists.

Simply fill in the form, we'll send you an access request and once accepted we'll have a manual audit from one of our PPC experts in your inbox within 1-2 working days!

100’s of delighted businesses

We have helped hundreds of businesses grow through Google search advertising.

64% increase in conversion rate

By implementing dedicated ad groups for each course, alongside regular campaign optimisation, we’ve helped deliver a 64% increase in conversion rate in just seven months.

Power Academy

PT training course provider

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Consistent five-year growth

Through the testing of various of landing pages, adjusting ad copy and continuous account optimisation, we have helped our client consistently deliver results over the past five years.

Bankfield Heath

UK immigration solicitor

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270% increase in revenue

Our team delivered sustained growth for the client through a series of new campaigns, broadening their location targeting to high-net-worth areas, overseas. This campaign was subsequently shortlisted at the UK Search Awards in the travel and tourism category.

iChauffeur

London chauffeur service

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What our clients say

See what our clients have to say about The PPC People

“Awesome service and fantastic customer support. With PPC People we have been able to reduce our ppc cost and get more leads! Thank you PPC People."

Panny Tsekouras

Power Academy UK

“I have been working with PPC People and have had a great experience with them, and they improved all metrics on my account."

Lee Ramsingh

Better Technology

“Working with the PPC People team has been a game-changer for my business. Their expert management of my Google Ads has provided me with a consistent flow of clients”

Isabella Kirsch

The Trusted Journey

Delivering Quantifiable Results

We understand that educational institutions often have to work within tight budget constraints which is why you need to know that your marketing is delivering results. Our team ensures accurate tracking is in place right from the beginning, helping you to justify your ad spend while also enabling us to make data-informed decisions.

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Proven Google Ads management

We have proven month-on-month that we have grown enquiries and and students for our education clients using PPC campaigns and we can do the same for you.

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Our search services

We offer a variety of Google Search Ad services to clients in the education sector

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Google Ads

Google search ads

There’s a lot more to search PPC than just paying handsomely to sit at the top of the results page. Using our insider knowledge of the search industry we will get you in front of your target audience, at a cost that provides you with an excellent return on investment. Not only that but we will help you ensure your ads and your website are ready to turn them into paying customers.

Google Display Network

Google display ads

Sometimes you may want to proactively reach new or existing customers, even when they aren’t directly looking for your products or services. That is where display advertising comes in. We’re great at finding your existing customers as well as potential new ones, and we’re equally as good at knowing what to show them in order to get them spending money with you.

Google Shopping

Google shopping ads

Google shopping is one of the most effective forms of online marketing if you sell your products online. By the time you have paid for a click, the customer already knows what your product is, what it looks like and what it costs. We can help you get your products onto Google shopping and then maximise sales by ensuring that they are fully optimised for conversion.

Google PMax

Google PMax ads

Running ads across search, shopping and display can be a powerful tool, and PMax gives you the ability to do all of that in a single campaign. Whether you are selling products or advertising services online, our team can help you harness the full power of Google’s advertising arsenal maximising ai bidding strategies and delivering tangible results for your business.

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