Every digital marketing agency has experienced a client asking them if they can do something they can’t. Whether you’re doing their SEO or have built their whole website, what if they want PPC?
If you can’t do Google Ads, you might panic. You’re wondering what you can offer when they could go to an agency that offers a full 360 marketing service.
The simple answer is: Partner with a white label PPC agency.
Basically, if you don’t know anything about Google Ads, you have two options:
No: You can say no and lose some additional revenue, which risks them leaving for someone who can do it all.
Yes: You can partner with a white label PPC agency, earn some extra revenue and keep your clients happy.
So here’s how you can sell PPC when you’re not confident about Google Ads itself:
Sell the conversion
It may seem simple, but you don’t have to sell the service, just the results. At The PPC People, we’ve got years of experience getting even the most niche businesses conversions, and we can back our claims up.
Ask plenty of questions
Ask what they’re looking to achieve as it’ll make you look like you know what you’re talking about. Say you’ll go away and work out what’s achievable, give us their answers, and we’ll be able to give you a definitive answer.
Be a true white label
Effectively, you need to be yourself. The PPC People doesn’t exist when selling PPC to a client – it’s all you. You need to just be confident you can get results, and with The PPC People, you really can be confident that we will get the results that you can pass off as your own.
Use our sales guide
We offer a free PPC sales guide to all of our white label PPC clients that teaches you how to sell PPC confidently.
If you’re interested, have a chat with one of our white label PPC specialists to find out more.