More than 600 enquiries in the first five months for a Yorkshire-based limo hire company

Limo hire company in Yorkshire

The client first approached us as they needed more enquiries, and didn’t know where to start with Google Ads.

Since we began working on the account, our in-house PPC experts have achieved more than 600 enquiries and their account keeps growing.

Ad spend: £400 per month
Agency fee: £185+VAT

Implementation

The client had previously run Google Ads around 10 years ago, and a lot has changed since then, so a fresh account setup was required.

They wanted to promote their limo services for events like weddings, corporate events, and high school proms, with a big focus on their party bus service, which is ideal for stag and hen parties.

We did keyword research and set up a few different campaigns, advertising to the client’s target locations in Yorkshire. The campaigns we set up focus on different types of events people might want a limo for, along with a campaign with specific location-focused keywords and ad copy.

The website is built in a deprecated CMS, so we worked closely with their website developers to set up conversion tracking so that we could accurately track form submissions and phone calls.

Results

Once we set the campaigns up, they quickly started to generate conversions, with the second month of February seeing a 145% increase compared to January.

The account has consistently grown over the last 5 months, with more clicks and conversions that are getting cheaper, especially as we get into the prime summer season.

Over the last 5 months, we have achieved more than 600 phone calls and contact form submissions for the client, with an average cost per click of 26p, and a cost per conversion of £2.39.