Consistent five-year growth for a UK immigration solicitor

Our client, a local UK immigration solicitor, reached out to us in 2020 to help set up and manage Google Ads campaigns for them, following a sudden increase in demand for their services.

This client was interested in promoting a completely new service and while they had a pre-existing website, it didn’t clearly communicate what this service was or how it would work. We felt it required a conversion-focused landing page to effectively and efficiently deliver new enquiries for this particular service, all while adhering to a relatively quick turnaround time.

Ad Spend – £500/month
Agency Fee – £160+VAT/month

Implementation

After building an understanding of the client’s specific needs and an understanding of this unique service and selling points, we set about creating the highly conversion-focused landing pagel. Alongside this, we set about building the Google Ads account and campaign from scratch and once everything was live, it took just a single day for the campaign to deliver the first enquiry.

Using data to experiment and tweak the landing page alongside the ad copy, we began to see positive improvements in the conversion rate. As the client now operates in four different locations across the UK, we created campaigns for each location, providing us with the necessary control to tweak budgets depending on demand.

Results

It didn’t take long for us to begin to see results within the client’s Google Ads account, with a consistent number of conversions generated on a monthly basis. We have successfully delivered results for this client over the past five years, continuously making adjustments in line with external economic factors to the point where we’re still seeing improvements to this day.