Personal training course provider maintains a 10% conversion rate

Our client, personal training course provider, was in search of an agency to help monitor and improve the performance of their Google Ads campaigns, as this channel was and continues to be the main driver of new enquiries. The primary goal of the campaigns is to encourage users to fill out a form to register their interest in the personal training courses that they provide.

Before we took over their PPC campaign management in April 2024, our client had made it clear that they were also looking to improve the quality of leads, helping to convert more enquiries into paying customers.

Ad Spend – £6000 to £8000/month
Agency Fee – £440/month

Implementation

We initially began with an account structure overhaul, reducing the number of active campaigns by 50%. This new structure provided us with greater control over budget allocation, ensuring that the majority of the budget was allocated towards acquiring new customers. Creating dedicated ad groups for the individual courses allowed us to tailor ad copy and landing pages to the keywords we are targeting, helping to streamline the customer journey.

Results

Our regular management and monitoring of the account have resulted in all key metrics moving in the right direction. We have experienced an increase in the total number of conversions (form submissions and phone calls), an increase in conversion rate and a reduction in the average cost per conversion.

This improvement in performance has led to various increases in ad spend as we look to scale, with the account maintaining an average conversion rate of at least 10% over a three-month period.