Google Partner Agency

190 leads in the first 3 months for a private doctor’s surgery

Our Google Ads specialists have increased and provided a consistent stream of leads for our client, a private doctor based in Birmingham in the UK, thanks to restructuring their campaigns.

Single The PPC People team member surrounded by Google Search Ad logos

The client is a private doctor’s surgery based in Birmingham in the UK, who approached us in December 2024. They had previously attempted to run their own Google Ads campaigns, without great success, so they wanted some help to increase the amount of enquiries they get.

Before we started working on the account, there was no conversion tracking, and just one PMAX campaign set up, which we wouldn’t usually recommend for a lead generation campaign, so there was a lot of work to do.

Ad Spend – £1000-3000/month
Agency Fee – £440/month

Implementation

We met with the client to get an idea of what their USPs are and how to structure the account. We shifted the majority of the budget into a new, localised campaign focused on those who wanted to bypass NHS waiting lists to guarantee a same-day appointment, but kept the PMAX campaign running in the background.

This initial campaign was split into two ad groups – in-person appointments at their local surgery, and same-day blood tests.

The biggest challenge of managing an account for an industry that’s very highly regulated is the danger of Google disapproving your ads based on certain words on your landing pages, so we had our work cut out.

We reviewed the landing pages they were using and determined that some of the language and terminology used might not get past Google’s censors – which are there to protect users – so we created brand new landing pages. Whilst there were still some disapprovals, we managed to get these approved fairly quickly.

We also had to set up conversion tracking to ensure we track calls from the website and contact form submissions.

PPC people have been an absolute game changer for my business. Worth every single penny. Nate Southwood, in particular, who manages my account has been super helpful and easy to reach and really knows his stuff. I’m so happy I took the plunge to work with The PPC People

Dr Israar Ul-Haq Director

Results

Whilst there were some delays due to the challenges of disapproved ads, within the first month of using the PPC People, our client saw a 11% increase in conversions, and month two saw a huge increase of 131%.

Due to the demand for private GP services because of an under-pressure NHS, we have consistently grown the client’s account month-on-month.

This has led to us introducing new campaigns, including minor surgery (lump removal), home doctor visits, and telephone/video appointments, and the client is now spending around £3,000 per month on Google Ads, with great success.