The PPC People - Screenshot of phone with PPC statistics

Expert UK-Based Google Ads/PPC Management

ROI-focused PPC strategies

We’re passionate about all things search & display. Our expert team of UK-based digital marketers have a proven track record of delivering tangible increases in leads and sales, month-on-month, year-on-year. We’ll work closely with you to really understand your business, and use that knowledge to increase your revenue through paid online advertising and improve your ROI. We are the PPC people.

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Why choose The PPC People?

Results-driven strategy

Everything we do is working towards delivering tangible results. Our sole aim is to ensure your Google Ads account is profitable for your business.

Google certified marketers

All of our marketers are fully qualified in all aspects of online marketing, so you can be confident that your PPC accounts are in safe hands.

Transparent pricing

Our pricing is simple, we only charge you for our time, and you have full visibility over your accounts and everything we are doing to improve them.

No long term contracts

We don’t believe in tying you into a long term contract. Our plans mean that we are dedicated to delivering impressive results every month.

The PPC People - photo of retargeting display ads for Oakpark Security


Sometimes you may want to proactively reach new or existing customers, even when they aren’t directly looking for your products or services. That is where display advertising comes in. We’re great at finding your existing customers as well as potential new ones, and we’re equally as good at knowing what to show them in order to get them spending money with you.

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The PPC People - Image of google shopping ads for stringers world


Google shopping is one of the most effective forms of online marketing if you sell your products online. By the time you have paid for a click, the customer already knows what your product is, what it looks like and what it costs. We can help you get your products onto Google shopping and then maximise sales by ensuring that they are fully optimised for conversion.

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Industries we work with

We work with clients across a huge range of industries and sectors; each with intricate PPC requirements. Amongst others, we have delivered great results in:




B2C services




B2B services


Creative industries


Many more

Real results

Below are a few real-world examples of Google Ads campaign improvement we have delivered. If you want to find out how we have helped businesses in your industry, get in touch.

Locksmith in Telford

After we got to understand the business, we settled on pushing two key service ad groups. Conversion tracking was enhanced, allowing us to better use conversion based bidding strategies and the ads were refocused, introducing location-specific ad groups and focusing on emergency callouts allowing us to precisely target potential customers at their exact moment of need. By doing this, we were able to make the ads more relevant than ever and achieve the highest CTR & conversion rate the account has ever seen.

October 2023

Conversions: 4

Cost/Conv: £105

CTR: 6.67%

April 2024

Conversions: 190

Cost/Conv: £2.56

CTR: 13.58%

Health clinic in Warrington

After discussing the client’s needs and forming a greater understanding of their services, we began a full Google Ads rework, featuring new campaigns and ads to highlight the business’s specific service packages. After a little trial and error on which specific services performed best, we settled on 3 key service campaigns. By eliminating poor-performing campaigns, we have been able to better utilise the client’s budget to ensure a healthy ROI that is profitable.

March 2023

Conversions: 9

Cost/Conv: £80.47

CTR: 6.46%

March 2024

Conversions: 60.5

Cost/Conv: £14.27

CTR: 23.3%


We offer PPC in 3 easy packages.

  • Starter

  • £160mo
    • Free account review or setup
    • Fortnightly optimisation
    • Monthly reporting
    • Monthly ad budgets up to £400*

Most popular
  • Professional

  • £220mo
    • Free account review or setup
    • Weekly optimisation
    • Monthly reporting
    • Monthly ad budgets up to £1,000*

  • Enterprise

  • £440mo
    • Free account review or setup
    • Weekly optimisation
    • Monthly reporting
    • Monthly ad budgets from £1,000 – £5,000*

Receive a free account review or setup, weekly optimisation and monthly reporting alongside a monthly ad budget over £5,000*
* Ad budget paid in addition to monthly fee directly to Google or Bing

Contact us

If you need help boosting your revenue online, then get in touch with us today for a free consultation, because we are the PPC people.

01206 625 610

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Local branches

If you are in any of the following locations, instead of talking to our head office, you can speak directly to your local PPC experts.

West Midlands
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