ROI-focused PPC strategies
We’re passionate about all things search & display. Our expert team of UK-based digital marketers have a proven track record of delivering tangible increases in leads and sales, month-on-month, year-on-year. We’ll work closely with you to really understand your business, and use that knowledge to increase your revenue through paid online advertising and improve your ROI. We are the PPC people.
Why choose The PPC People?
Results-driven strategy
Everything we do is working towards delivering tangible results. Our sole aim is to ensure your Google Ads account is profitable for your business.
Google certified marketers
All of our marketers are fully qualified in all aspects of online marketing, so you can be confident that your PPC accounts are in safe hands.
Transparent pricing
Our pricing is simple, we only charge you for our time, and you have full visibility over your accounts and everything we are doing to improve them.
No long term contracts
We don’t believe in tying you into a long term contract. Our plans mean that we are dedicated to delivering impressive results every month.
Search
There’s a lot more to search PPC than just paying handsomely to sit at the top of the results page. Using our insider knowledge of the search industry we will get you in front of your target audience, at a cost that provides you with an excellent return on investment. Not only that but we will help you ensure your ads and your website are ready to turn them into paying customers.
Display
Sometimes you may want to proactively reach new or existing customers, even when they aren’t directly looking for your products or services. That is where display advertising comes in. We’re great at finding your existing customers as well as potential new ones, and we’re equally as good at knowing what to show them in order to get them spending money with you.
Shopping
Google shopping is one of the most effective forms of online marketing if you sell your products online. By the time you have paid for a click, the customer already knows what your product is, what it looks like and what it costs. We can help you get your products onto Google shopping and then maximise sales by ensuring that they are fully optimised for conversion.
Industries we work with
We work with clients across a huge range of industries and sectors; each with intricate PPC requirements. Amongst others, we have delivered great results in:
eCommerce
Tradespeople
Healthcare
B2C services
Legal
Automotive
Finance
B2B services
Security
Creative industries
Sports
Many more
Real results
Below are a few real-world examples of Google Ads campaign improvement we have delivered. If you want to find out how we have helped businesses in your industry, get in touch.
Locksmith in Telford
After we got to understand the business, we settled on pushing two key service ad groups. Conversion tracking was enhanced, allowing us to better use conversion based bidding strategies and the ads were refocused, introducing location-specific ad groups and focusing on emergency callouts allowing us to precisely target potential customers at their exact moment of need. By doing this, we were able to make the ads more relevant than ever and achieve the highest CTR & conversion rate the account has ever seen.
October 2023
Conversions: 4
Cost/Conv: £105
CTR: 6.67%
April 2024
Conversions: 190 ▲
Cost/Conv: £2.56 ▼
CTR: 13.58% ▲
Health clinic in Warrington
After discussing the client’s needs and forming a greater understanding of their services, we began a full Google Ads rework, featuring new campaigns and ads to highlight the business’s specific service packages. After a little trial and error on which specific services performed best, we settled on 3 key service campaigns. By eliminating poor-performing campaigns, we have been able to better utilise the client’s budget to ensure a healthy ROI that is profitable.
March 2023
Conversions: 9
Cost/Conv: £80.47
CTR: 6.46%
March 2024
Conversions: 60.5 ▲
Cost/Conv: £14.27 ▼
CTR: 23.3% ▲
Pricing
We offer PPC in 3 easy packages.
Starter
- £160mo
-
- Free account review or setup
- Fortnightly optimisation
- Monthly reporting
- Monthly ad budgets up to £400*
Most popular
Professional
- £220mo
-
- Free account review or setup
- Weekly optimisation
- Monthly reporting
- Monthly ad budgets up to £1,000*
Enterprise
- £440mo
-
- Free account review or setup
- Weekly optimisation
- Monthly reporting
- Monthly ad budgets from £1,000 – £5,000*
Receive a free account review or setup, weekly optimisation and monthly reporting alongside a monthly ad budget over £5,000*
* Ad budget paid in addition to monthly fee directly to Google or Bing
Contact us
If you need help boosting your revenue online, then get in touch with us today for a free consultation, because we are the PPC people.
01206 625 610
Book an intro call
Local branches
If you are in any of the following locations, instead of talking to our head office, you can speak directly to your local PPC experts.